Hong Kong sets new records at IMEX America in Las Vegas
3 November 2016
Hong Kong has set new records at the IMEX America Las Vegas show from 18-20 October 2016, with the largest-ever booth and a record-breaking number over 280 hosted buyer appointments, a growing trend compared to that of last year. This is the sixth consecutive year for Hong Kong participation in the show.
In cooperation with 21 trade partners from hotels, venues, attractions and destination service companies, Meeting and Exhibitions Hong Kong (MEHK) took the centerstage at IMEX America 2016 to showcase Hong Kong as “the world’s meeting place”.
As one of the world’s largest MICE tradeshows, IMEX America 2016 attracted a record 3,250 exhibitors from 139 countries, a 4.8 percent increase on 2015. On the planner side, it also welcomed more than 3,000 hosted buyers and 1,000 walk-in guests; these numbers also broke previous IMEX America records.
HKTB also cooperated with its regional partners Macau and Guangdong for a major on-site promotion highlighting the unique attributes of the Southern China region and benefits of multi-destination travel.