Throughout February 2023, JTB brought around 250 staff members in three batches for a three-day itinerary to experience Hong Kong’s newest attractions and equip themselves to promote the city to their valued customers.

The Hong Kong Tourism Board (HKTB) arranged for them a complimentary visit to the Hong Kong Palace Museum, where they could take in the magnificence of over 900 priceless treasures on display. Their visit to the museum was made even more memorable with an electrifying lion dance and exclusive Hong Kong goodies bags.

The HKTB also arranged a Rainbow Calligraphy session over a dinner to whet the appetite of the visitors with Hong Kong culture. The visitors took time out to experience the Peak Tram, now featuring more spacious interior and a see-through roof following a recently completed major upgrade.

The group was impressed by Hong Kong's tourism appeal and all of them committed to bring their incentive groups to Hong Kong.