Hong Kong’s Successful First Physical MICE Seminar Since Pandemic Sees Pent-up Demand from Mainland

For the first time since the outbreak of the COVID-19 global pandemic, the Hong Kong Tourism Board (HKTB) held a physical seminar with the travel trade in Guangzhou and was thrilled by the enthusiastic response!  More than 40 industry executives from southern China joined the seminar on 24 March to learn about the latest initiatives and new destination offerings to spur the recovery of meetings and incentive travel to Hong Kong.

"To the Mainland market, Hong Kong is more than a short-haul destination offering good value for money and ease of itinerary planning. The superb infrastructure and diversified tourism resources also make the city an ideal destination in its own right. Given the pent-up demand for new attractions, unique experiences and flexible itinerary arrangements, Hong Kong is going all out with fresh, sensory experiences for MICE travellers," stated Kenneth Wong, General Manager, MICE & Cruise and Regional Director, Europe of the HKTB.

 “Against the backdrop of the launch of National Fourteenth Five-Year Plan and the 'Guangdong-Hong Kong-Macao Greater Bay Area Development Plan Outline', we are working closely with industry players on the Mainland, especially those from the Greater Bay Area cities, to promote multi-destination itineraries. We will also step up efforts to position the Greater Bay Area as a world-class tourist destination,” said Zoe Lo, Regional Director, Mainland, the HKTB.

Dynamic attractions and novel experiences

To enhance travel experiences for visitors, Hong Kong's tourism industry continues to introduce new attractions and entertainment offerings. Check out Hong Kong Disneyland’s brand new Castle of Magical Dreams, and Ocean Park’s animal exhibits and the much-aniticipated Water World, opening in September 2021. Other new attractions include The Grounds, a large outdoor entertainment space with panoramic views of Victoria Harbour, the museum-retail mall K11 MUSEA, Hong Kong’s first LEGOLAND® Discovery Centre and Monopoly DreamsTM.  A slew of luxury hotels opened in recent years, offering visitors more choice and a lavish experience. They include St. Regis Hong Kong, Rosewood Hong Kong, The Murray, Sheraton Tung Chung Hong Kong Hotel, Four Points by Sheraton Hong Kong Tung Chung and The Hari Hong Kong.  This year, the city welcomes Hotel Alexandra, Hong Kong SkyCity Marriott Hotel, The Fullerton Ocean Park Hotel Hong Kong, The Silveri Hong Kong – MGallery and Hopewell Hotel into the fold. 

Hong Kong has introduced a series of MICE promotions and offers, which are very attractive to event planners like us. We are confident to recommend Hong Kong as a MICE destination of choice.


Kong Yan General Manager of NewView (Shenzhen) M.I.C.E Service Co., Ltd.

With the standardised hygiene protocol launched by the HKTB and the HKQAA, along with the stringent preventive measures citywide, our customers are full of confidence in organising meetings and incentive trips in Hong Kong with peace of mind.

Lv Ying Executive Deputy General Manager of China Travel Service Gongbei Port Guangdong Co., Ltd.

Hong Kong has always been one of the most preferred destinations for Mainland buyers. Now, the new products and supporting measures give us an even stronger impetus to promote Hong Kong.

Tan Qianyu Deputy General Manager of China Youth Travel Service (Guangdong) International Convention and Exhibition Co., Ltd.

Hong Kong is the most international hub in the Greater Bay Area that provides connections to global resources. When cross-boundary travel with neighbouring cities resumes, Hong Kong will open up even greater markets for MICE tourism.

Cai Liang General Manager of the Guangzhou Branch of UMICE (Beijing) International Travel Service L.L.C.