Ultimate MICE Experience Unveiled in Hong Kong’s Old Town Central
Designed by Meetings and Exhibitions Hong Kong (MEHK), the brand-new Old Town Central (OTC) MICE Guide was officially launched at a trade briefing in Tai Kwun, Centre for Heritage and Arts on 5 Nov 2018, with over 150 Hong Kong trade partners attended. The Ultimate MICE Guide is designed for planners, recommended by top planners from four strategic markets across the region, to help meeting planners to plan and design the best spots in the OTC cluster, a community over 100 years old, which offers a great variety of meeting ideas, from venues to team-building and gourmet indulgence.
The guide features five categories: multi-purpose event venues, trendy dining options for different dietary needs; unique team building ideas catering for different size groups and occasions, a fun-filled scavenger hunt, and a “Choose your own adventure” option, featuring over 20 unique locations to match every interest. Old Town Central is set to become the ideal hub for social events and corporate gatherings.
The Ultimate MICE Guide is available in both print and digital versions. The latter can be downloaded from the interactive campaign site www.mehongkong.com/otc.