Since the launch of Hong Kong Convention Ambassador programme, more than 100 distinguished leaders of business and professional bodies in Hong Kong have joined forces with the Hong Kong Tourism Board (HKTB) to promote the city as the premier choice for regional and global meetings, incentive trips, conventions and exhibitions (MICE) events.
Their efforts are bearing fruit, with a couple of world-class business events bought to Hong Kong.
Ambassador-led Conventions from 2024 onwards
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